The Shampora back office is divided into 3 management macro-areas: Laboratory, Operations and Statistics.
- Laboratory . The section manages the inventory of ingredients and active ingredients used for formulate customized products. Through an Artificial Intelligence system, Shampora proposes to users the most suitable ingredients to package customized products based on data on the type of hair and the expected cosmetic benefits.
- Operation . The macro-area manages all operational aspects: warehouse - entry and exit of packaging, raw materials, office tools - with inventory level monitoring; order management integrated - via API - with couriers for the automatic creation of shipments and a section dedicated to User Management; proprietary e-commerce integrated with Paypal and Braintree payment systems.
- Statistics . The section allows the monitoring of the main KPIs to analyze the Shampora results - ex. customer, order, turnover analysis - and check growth trends. The data they can be integrated or segmented for more in-depth and specific - cohort - analysis to monitor business performance over time, by target, by user behavior.